Fractional CMO
Senior thinking. Embedded impact.
Senior marketing leadership, short or long term. I set strategy, lead your team and agencies, and report to your board in commercial terms. I can also drive the execution if required.
Fractional CMO / AI-led marketing transformation
Marketing Intelligence: Ready for now and what's next
Strategic marketing leadership and practical AI transformation to build a smarter, more effective marketing function.
Let's talk
Commercial clarityEmbedded leadershipAI with intention
A clearer way forward 01 How I help
The leadership you need.
The shift you're ready for.
AI-led marketing
transformation
Practical change. Not more hype.
Find the right opportunities for AI, redesign marketing workflows and build the capability to make change stick.
Strategy & advisory
A fresh perspective. A clear path.
A trusted thinking partner to sharpen your positioning, prioritise opportunities and turn complexity into decisions.
02 A human approach to change
Technology
moves fast.
Your people
make it matter.
I work alongside your team, not at arm's length. Together, we make the complex clear and focus on the changes that will make a meaningful difference.
Built for your business
Off-the-shelf AI tools know nothing about your customers, products or compliance obligations. The systems I build are set up around them.
Directed by experience
AI handles the research, analysis and first drafts. I make the calls, and I check every output before it reaches you.
Move forward together
Turn the plan into action, with your team equipped to lead what comes next.
03 Working together
A way of working that
fits your business.
Every engagement can include fractional leadership, AI-led transformation, or both. The difference is how long we work together and how we define the scope.
Ongoing advisoryYour part-time or fractional CMO, for as long as you need one.
A retained arrangement for a set number of days each month. It suits businesses with no senior marketer, or with a marketing manager who needs senior support.
- Marketing strategy and annual planning
- Leading your team and managing agencies
- Budget allocation and performance reporting to your leadership team or board
- AI tools and workflows introduced progressively, as they prove their value
Discrete projectsA defined problem, a fixed scope, a clear end point.
Senior capability for a specific piece of work, without an ongoing commitment. Typical projects include:
- Marketing and AI diagnostic. A review of your marketing, data and tools, with a prioritised plan for what to fix first.
- Go-to-market planning for a new product, service or market.
- Brand and positioning work, including messaging for different buyers.
- A single AI workflow, such as competitor monitoring, content production with compliance review, or automated reporting.
Transformation programsRebuilding how your marketing works, over three to twelve months.
For businesses ready to change their marketing function, not just its output. I lead the work end to end:
- Strategy and the plan to deliver it
- Team structure, roles and processes
- AI systems designed, built and embedded in your workflows
- Training so your team can run and improve the systems themselves
- A structured handover, so the capability stays when I step back
04 The person behind the advisory
Experienced enough to see the bigger picture. Hands-on enough to make it happen.
I've spent more than 20 years running marketing for retailers, healthcare businesses, consumer brands, technology and B2B professional services companies. Today I work across industries as a fractional CMO, and design bespoke AI marketing systems to help businesses thrive in a new era of marketing.
I work with businesses of all sizes, from founder-led companies to established organisations. My deepest experience is in:
Healthcare & health services
Distributors, providers, health tech and consumer health brands.
B2B
SaaS, distribution and professional services with complex sales cycles.
Retail & consumer brands
Loyalty, ecommerce, marketplaces and brand launches.
Working in another industry? Get in touch. Good marketing, and good use of AI, travel well across sectors.
05 Let's talk
What's next
for your
marketing?
Tell me a little about your business and the challenge you're working through. We can explore where I could help.